Why do most of today’s companies go out of business within ten years? How do you make authentication more convenient for users so they don’t have to identify fire hydrants and traffic lights repeatedly? And how do you create a voice interface for the web that surpasses the written version? Find out the answers at the 15th annual conference WebExpo, which starts on Wednesday, 19 April, at Lucerna Palace. The three-day event will bring 96 speakers and mentors to Prague to share their experiences working for Google, Microsoft, SAP, Revolut, Oracle, Miro, Booking.com, and more.

Designers who code. Developers who do UX. Marketers who design. The 15th edition of WebExpo invites the world’s top technology professionals to Prague, who see beyond the boundaries of their expertise.

Punk coding and user experience from the future

Would you like to see the world through the eyes of a robot? Game developer Filip Hráček can simulate just that. The leading expert on Google’s Flutter technology is now developing his own games under the brand Raindead Games. Filip will share some of his magic tricks that make users feel like they are starring in a sci-fi movie. He’ll kick off WebExpo with his talk on futuristic user interfaces.

The first lady of user research, Caroline Jarrett, who understands how much money a well-prepared survey can save a company, is also coming to Prague. She’ll use examples to show what questions and procedures encourage users to fill in questionnaires and how to evaluate research results without hitting a dead end. Caroline Jarrett will also lead one of the Friday workshops, where she’ll pass on her know-how.

Other notable appearances from the web development world include Stephanie Stimac from Rapid on dealing with progressive web applications, Harry Roberts with a practical talk on improving web performance and a Friday workshop, and Jhey Thompkins from Google will share a punk approach to creative programming.

Among the big names at WebExpo, you’ll also find Léonie Watson, who is opening up the technology world for users struggling with the limits of text. She’ll discuss conversational user experience, voice character, and choosing the right words at the conference.

Corporate longevity and user authentication without traffic lights

Joining WebExp once again is the much-loved Vitaly Friedman of Smashing Magazine. He understands all too well how much traffic lights and fire hydrants annoy users, so he’ll share his advice on how to set up a more user-friendly environment, from security questions to CAPTCHA. He’ll also address the user interface in a special Friday Workshop at WebExpo.

Noelle Ghanem from Revolut will also share some tips on extending the life of your business and keeping up with the constant changes and trends. Using first-hand examples from a fin-tech company, she will demonstrate the critical role of design, which can significantly extend the life of companies. Trendsetting and predicting the future will also be the theme of talks given by Pavlina Louženská and Thea Kučerová
from the Trendspotters project.

And what questions should you ask, and what do you need to know to give quick and clear approval to any change? Dalia El-Shimmy, head of the UX research team for Miro, will explore decision-making processes. Her talk is a must-hear for all developers, designers, and team leaders.

Creative tech professions of the future: One area of expertise and insight into others

For 15 years, WebExpo has been connecting professionals across the technology spectrum and helping them naturally cross paths. “In the age of home offices, it is more difficult to make connections outside of your work bubble. At the same time, we need to expand our skills beyond our specialization,” explains WebExpo CEO Šárka Štrossová.

“Every expert who absorbs knowledge from other fields offers the world a unique mix of skills. Such people are a huge asset to the development of technology,” she adds. “The speakers at this year’s WebExpo are proof of this — many of them are multidisciplinary individuals and inspire people across disciplines with their creativity.”

WebExpo conference will take place from Wednesday, 19 April to Friday, 21 April 2023, in Prague.

The biggest technology event of the year will celebrate its 15th anniversary since its start. Lucerna Palace will again host the main presentation portion of the conference — 57 lectures will take place in three halls from Wednesday, 19 April to Thursday, 20 April 2023.

In addition, attendees will find mentoring sessions and roundtable discussions as part of the program. Daycare services and the popular WebExpo Kids technology workshops will also be back, which invite children (and their parents) to learn the basics of Scratch programming, LEGO robots, and 3D printing.

Friday, 21 April, the conference’s final day, is dedicated to expert workshops taught by leading conference speakers.

Tickets for the conference are on sale at www.webexpo.net.

source: WebExpo